For entrepreneurs, there is no such thing as 100% certainty in the world. If there is something that is 100% sure, such good things will not be our turn. Everyone thinks that if there is something that is 100% sure, the boss will come to the conclusion in his heart: This matter is not 100% sure. Last time I was chatting with a domestic real estate friend, and when we talked about this issue, I said: When your team thinks that this project is good, your competitor’s team will also come to such a conclusion, and you Many of your team members are taught by the same teacher as your competitor’s team members. Their analysis methods and their way of thinking are all from the same model. They are analyzed based on the most determined differentiation principle in the competition. , as a result of homogeneity in any aspect, only price will be the judge. Based on the above analysis, when all of us think it is good, the decision-makers will deny it based on their feelings. Rational analysis is the responsibility of your team members, and the person who makes the final decision must make emotional decisions. Rational analysis can be used to demonstrate, but emotional decisions cannot be demonstrated. But for those who run businesses, the greatest risk occurs when there is the least risk. When did business people lose the word “gamble”? The difference is only between big bets and small bets.
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